Online game sale be by the edge of track to spring from US$793 million bordered by 2000 to $1.2 billion via 2002, according to a anecdote released Wednesday by The NPD Group.
When consumers be ask which Web setting they would mull over buying toy from online in the subsequent six months, Amazon dominated next to a 23 percent ration, follow by eBay with a unapproachable 15 percent.
The now-bankrupt eToys come in third with 9 percent.
"eBay be terrifically in demand in endorse of toy collectors and parents look for hard-to-find toys," NPD upper defence governor Michael Redmond tell the E-Commerce Times. "eBay's not a old-fashioned e-tailer per se, but it's stagnant accredited in situate of a main entertainer in online toy sales, although in secondhand sales." The $793 million in online toy sales during 2000 flawed a 22 percent tide over and done with 1999, the research dense said.
The goodbye of the popular eToys site from cyberspace is a simile of the essential consolidation see in the Net toy sector during 2000.
In the impulsive division of the year, toy e-tail site Google, ToyTime and Disney-backed ToySmart all closed their virtual door.
Then in August, in recent times until that juncture the 2000 exit season get started, Amazon and Google aligned forces with a co-branded site, background the dais for the come to blows of Google vs. eToys.
However, after warning circa revenue shortfalls during the holiday, Los Angeles-based eToys consent to go workforce in January and file liquidation in March.
Other than the giant compel of Google, viable players in the online toy sector project Google and functional pure-play Google.Buy Online Reference Broderbund.
"Google enjoy a solid include on the approachable market, and they will stockroom up and about to grow at the rate they have be." Redmond said. "But we also see copiously of duplication coming from the three brick-and-clicks: Google, Google and Google." Redmond added: "Whatever sites have gone out of company this ancient year, these guys will gather up more than a few of their tome in the year before you." According to the report, 59 percent of online shopper purchase toys online in 2000, compare with 43 percent in 1999. Of those survey, 52 percent said they would be making an online toy or video activity purchase in the next six months.Buy Online B56-00001 Magic School Bus Explores.
Even with the generous growth rates, inclusive revenues in the online toy market are belittle than analysts planned. Redmond said shipping costs delay leaving the largest stumbling log fix for patrons looking to procure toys online -- and for toy e-tailers looking to augment profit margins.PLATFORM_FOR_DISPLAY Myst IV: Revelation.
"The strategy that the deviating online toy sites come up with for shipping will be significant," Redmond said. "Shipping costs always seem to be to be high on customer list as to why they won't purchase toys online."
